Most signs are ignored. Their messages are obvious or they are not of interest to us. However, recently I was walking along the docks in Portland, Maine and my attention was captured by a series of signs about human’s everyday impact on the water quality in Casco Bay. The signs were attractive and provocative. They captured my interest, and more importantly they captured my wife’s interest. We stopped and read them all the way through!!

We wondered why we did not see more signs like this around the lakes where we lived. They could have the very same (more…)